Devi Chitralekha, followed by over 14 million people online, draws audiences of more than a million at live events. The agreement will scale her presence across live concerts, global digital distribution, branded devotional content, and healing-based formats.
The collaboration, supported by Warner Music India and Kevalam Ventures, will also launch music healing sessions designed to address mental health issues such as anxiety and depression. These sessions and concerts will be available worldwide through live events and digital channels.
“I’ve always believed in spreading bhajan, seva, and hari naam to as many hearts as possible,” Devi Chitralekha said. “Social media has been a blessing in this mission, and now we’re ready to take Indian devotional music and healing across the world.”
Jay Mehta, MD, Warner Music India & SAARC, said: “At Warner Music India, we’re honoured to be part of a movement that brings spiritual music into the mainstream. With Devi Chitralekha grace and our partners’ shared vision, we aim to create a global platform where devotion resonates with contemporary hearts and minds.”
Rajkumar Singh, founder & CEO, Global Music Junction, said: “At GMJ, we see this partnership with Devi as a powerful opportunity to reintroduce spiritual Indian music to the world, backed by data, digital scale, and deep storytelling.”The concert format will combine Kathavachan, bhajans, guided healing, and live music with visual elements and audience interaction. It will target audiences in India, the US, the UK, the Middle East, and Southeast Asia.
