Cadbury, Britain’s best-loved chocolate company, has launched a new twist on one of their most popular treats.
The confectionery giant that makes Dairy Milk and Creme Eggs sparked a fan frenzy on social media as its latest launch was revealed.
Chocolate lovers can now enjoy Mega White Chocolate Buttons, which are available at Asda.
One excited customer shared her find on Instagram, writing: “NEW Cadbury White Mega Buttons (UK) Out now! Spotted in @asda.”
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Cadbury explained the price jump on its UK page, revealing that costs across the supply chain had risen “steeply”.
The sweets used to be £1 but are now £1.25 in shops like Asda, Sainsbury’s, Tesco, and Morrisons. Even the 110g Mini Eggs Bar and the small carton have gone up.
Cadbury said: “Making changes to the price of our products is always a last resort, however, costs across our supply chain have risen steeply.
“Core ingredients we heavily rely on, like cocoa and sugar, are a lot more expensive, while the cost of energy, packaging, and transport also remain high.”
