How to Schedule LinkedIn Posts: A Complete 2024 Guide

If LinkedIn is one of the priority platforms for your social media marketing, then learning how to schedule LinkedIn posts is essential to maintaining a steady presence. Automating your LinkedIn posts can help you stay active and reach audiences in different time zones to increase engagement.

Most top brands maintain an active presence on LinkedIn to keep their brand image fresh. As Neil Patel once said, “LinkedIn is no longer an online resume. It’s your digital reputation.” In line with this perspective, posting is not enough; to effectively enhance your reputation, you need to automate your schedule completely for faster results.

In this blog, we will discuss how to schedule posts on LinkedIn and why you should do it, with some tips to enhance your scheduling strategy. So, let’s get into it.

Why Should You Schedule Your LinkedIn Posts?

Scheduling LinkedIn posts is a practice that can take your social media presence from bottom to top. You don’t have to pause your current activity just to post manually on LinkedIn, not anymore. 

Here’s what will change when you schedule posts on LinkedIn:

1. Better Time Management

Imagine never having to interrupt a planning session or work outside your working hours just to ensure you post during the “peak time,” scheduling is all about reclaiming this time. Scheduling allows you to manage your social media activities effectively and focus more on content creation and performance analysis.

2. Consistency in Posting

Consistency is the key, not only on LinkedIn but on every social channel. Consistency keeps you active and engaging without overwhelming your connections. Just like Kate Winter Cole, a Marketer, you can also schedule your content for the entire month in one or two sittings and keep your LinkedIn feed a steady stream of engaging content.

3. Seize Timely Opportunities

Being consistent and saving time is good, but what’s great about scheduling LinkedIn posts is that it lets you seize timely opportunities instantly. You can schedule posts around events and happenings, anticipate trends to stay on top, and improve engagement on LinkedIn.

As a brand, you can share insights and opinions and stay in sync with any market changes to capitalize audience’s interests.

4. Reduces the Risk of Errors

Manual post sharing on social channels often leads to typos, formatting issues, and other inaccuracies because of the rushed posting. However, there is ample time to review the errors when you schedule. This is especially crucial for brands or organizations from the health or legal industries, as a single inaccuracy in the post can misguide the audience and reduce their credibility.

5. Enhance Team Collaboration

Scheduling tools are often facilitated with Team Collaboration features. In a team, team collaboration can streamline workflow when one person is responsible for content creation and another for posting. 

SocialPilot is a social media scheduling tool that allows different team members to draft, review, and schedule LinkedIn posts. It also streamlines client approval, making content sharing on time easier.

6. Maximize Audience Engagement

Scheduling ensures your post goes live when your audience is most active and, in turn, maximizes your engagement. For instance, a global health and fitness brand that has to attract morning engagement from different parts of the world can greatly benefit from scheduling its LinkedIn posts for different time zones.

7. Improved Analytics and Reports

Another benefit of a scheduling tool like SocialPilot is that it comes with Analytics and Reporting Features. Having detailed insights about how your scheduled posts are doing can help you optimize future content. So, knowing what type of content works best and when can keep you on track toward the ROI you wish to achieve.

These reasons are enough to realize what you have missed when you manually share posts on LinkedIn. If you really want to benefit from scheduling, you need to learn how to schedule LinkedIn posts.

There are two ways to schedule posts on LinkedIn:

• LinkedIn native scheduler
• Third-party scheduler

Let’s begin with understanding the scheduling process with the simple native scheduler that LinkedIn has.

How to Schedule Posts on LinkedIn? [Native Scheduler]

LinkedIn native scheduler is a “simple” feature for scheduling LinkedIn posts. However, it does not let you schedule multiple posts at once. But if you are a beginner looking for a way to schedule your posts on LinkedIn, here’s how you can do it:

Step 1: Log In to Your LinkedIn Account and Start a Post

Step 2: Compose Your Post and Click on the Clock Icon

Step 3: Select the Date and Time and Schedule the Post

Once you have scheduled a post, you can not make any major changes except rescheduling and deleting it. To do so, you need to follow separate steps as given in the next section.

How to View Scheduled Posts on LinkedIn?

To view your scheduled post on LinkedIn, click Start a Post > Click on Clock Icon > View All Scheduled Posts, and all your scheduled posts will appear. 

Step 1: 

Step 2: 

Step 3: 

You can either reschedule or delete your scheduled post here. Other editing options are not available on the native LinkedIn scheduler.

Limitations of LinkedIn Native Scheduler

A native scheduler can work initially for beginners in LinkedIn post scheduling. It has many limitations that can keep you from reaching the desired result on LinkedIn. With time, you might need a more feature-packed scheduling tool. Here’s why:

• The native scheduler does not support bulk scheduling and does not allow you to schedule more than one post at a time.
• The LinkedIn app does not have the ability to schedule repeating posts, supported by third-party tools like SocialPilot.
• It is limited to scheduling on the native app only, you can not schedule multi-platform posts.
• Unlike scheduling tools, LinkedIn native scheduler does not let you compare cross platform performances.
• Any post scheduled in the LinkedIn native app can only be rescheduled to another date or deleted; there are no other editing options available.
• When you schedule posts with a native scheduler on LinkedIn, you can not invite team members to collaborate to streamline workflow.
• It does not suggest the best time to post on LinkedIn based on past content performance and audience engagements.
• One major requirement of post-scheduling is a visual content calendar, which is not available on the LinkedIn native scheduler.
• You can only schedule posts for 3 months in advance using the Native LinkedIn scheduler.
• You can not create customized reports directly using LinkedIn’s native scheduler, so tracking specific KPIs is difficult.

These limitations affect work efficiency and reduce effectiveness. 

This is why all social media enthusiasts and marketers use a third-party tool to schedule their posts in advance. SocialPilot is one of the Best LinkedIn Scheduling Tools, filling in the voids left behind by others. 

How to Schedule LinkedIn Posts with SocialPilot? [The Best Way]

SocialPilot is a social media scheduler with advanced scheduling options and supports all major social channels, including LinkedIn. When you schedule your LinkedIn posts with SocialPilot, you not only streamline your workflow but also enhance the effectiveness of your social media management. This will enable you to maintain a consistent presence on LinkedIn.

Let’s see how to schedule LinkedIn posts with SocialPilot:

Step 1: Log In to SocialPilot and Connect Accounts

Before starting scheduling, connect your LinkedIn profile or page with your SocialPilot account and give the tool all necessary permissions.

For LinkedIn, you can connect and schedule posts for both Profile and Page with SocialPilot.

Step 2: Navigate to Post Composer

Once you are logged in, click on the posts > create post button on the dashboard. A window will open where you can compose your post.

Step 3: Select LinkedIn and Compose a Post

In the create post window, you must choose LinkedIn as the social channel and start composing your post with captions, media, hashtags, links, etc.

Step 4: Pick a LinkedIn Account and Date and Time

After you have composed your post, select the LinkedIn account or page you want to schedule it for and then choose from the advanced scheduling options available (schedule post, add to queue, repeat post, share now, etc).

To schedule LinkedIn posts in advance, you can now choose any suitable date and time in the future (no limitations).

Step 5: Schedule Your Post

Finally, click on schedule, and your post will be successfully scheduled and ready to be published at the given time.

How to Schedule Carousal Posts on LinkedIn with SocialPilot?

When you have to share more than one image or document, you can schedule your post as a carousel post. SocialPilot lets you schedule carousal posts in both image and document carousal publishing (carousal PDF) formats.

To schedule a carousel post with SocialPilot, follow these steps:

• Step 1: Start creating posts and select LinkedIn as a platform
• Step 2: Upload more than one image or a single PDF document
• Step 3: Compose the post and select your LinkedIn account
• Step 4: Before scheduling, choose Carousal (PDF) as the post type. Your document/images will appear as a slideable carousal.
  
• Step 5: Now, you can schedule a post for any suitable date and time in the future.

How to Bulk-Schedule Posts on LinkedIn?

If you are a social media marketer who needs to schedule the entire month of content at once, the SocialPilot Bulk Scheduling Feature is for you. You can schedule multiple posts on multiple social channels in just a few clicks with a bulk scheduling feature.

Here’s how you can bulk-schedule your LinkedIn post:

Step 1: Click on Post > Bulk Scheduling

Step 2: Browse > Upload the CSV File

Step 3: Compose and Review the Post > Click Next

Step 4: Select Accounts > Schedule Post

This is how you can schedule months of content and free up your precious time for more demanding aspects of the job.

How to Schedule LinkedIn Posts on Mobile?

There are two ways to schedule LinkedIn posts on mobile devices:

• LinkedIn Native Application (Limited scheduling options)
• SocialPilot Mobile Application (Advances scheduling features)

Schedule using LinkedIn Mobile App:

Step 1: Open the LinkedIn Mobile App and Click “Post.”

Step 2: Compose the Post and Click on the “Clock Icon.”

Step 3: Select the Date and Time and Click “Next.”

Step 4: Finally, Click on “Schedule.”

Schedule LinkedIn Posts on Mobile with SocialPilot:

To enjoy the benefits of advance scheduling and better social media management, download the SocialPilot application for IOS and Android and start scheduling according to the below steps.

Step 1: Log In to the SocialPilot App and Create a Post

Step 2: Add Media and Select Account

Step 3: Pick a Suitable Date and Time

Step 4: Schedule Your Post

In the hustle and bustle of social media management, SocialPilot gives you a reason and support to continue and succeed. It has proven to be the best choice for social media marketers when scheduling posts and managing their feeds. 

Here’s one from a small business owner, Nick A., who witnessed success along his journey with SocialPilot.

Now that you have successfully scheduled your LinkedIn posts, it’s time to learn about the smart practices that can upscale your scheduling process with higher productivity.

6 Tips for Schedule LinkedIn Posts

Scheduling your LinkedIn posts? Then, you need expert tips and tricks to ease your way in. Here are the best practices you can follow:

1. Utilise a Scheduling Tool  

The best practice for scheduling LinkedIn posts is to invest in a good social media scheduling tool. A smart, advanced scheduling tool like SocialPilot, which has features such as bulk scheduling and document publishing, can be a perfect match for your LinkedIn strategy. 

2. Schedule for the Best Time to Post 

The whole purpose of scheduling LinkedIn posts is to increase engagement and reach. This can only be possible when you optimize your post for perfect timing. Scheduling your post for the best time to post on LinkedIn will increase its chances of being seen by more people. It will be the same as placing an ad during the peak watching hours on TV.

Using SocialPilot, you can find the best time to post on any social channel with a personalized heat map. Based on the previous analysis, it displays the peak time when your audience is most active and likely to engage with your content.

3. Ensure Quality Control

Ensure your posts are of good quality to make an impression on your audience. This is especially necessary when you plan and schedule many LinkedIn posts daily because quality tends to get reduced as the quantity increases. 

You need to think of your post as an elevator pitch. You only have a few seconds to grab the attention and make a deal. So, ensure that everything is of a high standard, including your LinkedIn post size, captions, graphics, etc.

4. Plan Content In Advance

Having a content plan ready for the next few weeks is crucial to maintaining scheduling activities. It will be the same as planning your wardrobe for a week; it saves time on each date and ensures you always look the best.

Having a content plan balances the mix of different types of LinkedIn posts for scheduling purposes and keeps your content schedule consistent. And the best way to balance your scheduled posts is with a content calendar.

5. Duplicate Popular Content 

After working so smartly with scheduling, you might also want to apply that smartness to analyzing your post performance. Analyze which posts are doing well and schedule the same or similar content again.

When the LinkedIn Algorithm favors any post, and you get improved results, leverage it by reusing the content again. You can do so by scheduling it again after a decent gap of a few days for any time when that post might be relevant. This way, you can increase engagement, similar to when a popular show returns on TV due to high demand.

6. Don’t Forget to Engage

After scheduling your content for a few weeks, you might think you have done your part, but blindsiding your audience will not get you the desired results. You need to stay active and engage with the followers rather than just setting it and forgetting it.

However, we know managing engagement is as complex as planning and posting on LinkedIn, but SocialPilot has you covered here, too. With features like Social Media Inbox, SocialPilot brings your entire inbox under one interface. From DMs to comments, you can check and respond to everything from one place.

When you follow these tried-and-tested tips to schedule LinkedIn posts, you guarantee yourself great results. With this strategic planning and active engagement, you can maximize the impact of your social media efforts.

In Retrospect

Once you crack the code to scheduling LinkedIn posts, no one can stop you from enhancing your digital reputation and maintaining a fresh, professional presence. But remember, the right tool and strategy can transform your LinkedIn activities from dull to interesting. 

SocialPilot is a tool that promises all that and more. It not only has advanced scheduling features but also empowers content optimization with AI Assistant. When you schedule LinkedIn posts with SocialPilot, you build a pathway for better brand visibility. With this, it’s time for you to get used to a more organized and impactful LinkedIn strategy.

Start scheduling for free!