The planned initiatives in these regions include organising B2B (business-to-business) activities and India evenings where key tourism stakeholders would be invited; lots of roadshows, events, and virtual and physical marketing activities; and targeted India-specific campaigns, the official said.
The government will launch a revamped Incredible India website soon, the person said. “We would also like to have more targeted marketing for our nature tourism and adventure tourism offerings, and this could be ramped up this year.”
(You can now subscribe to our Economic Times WhatsApp channel)