All life insurers shall ensure a minimum percentage of lives in identified and allocated gram panchayat, the master circular on rural, social sector and motor third party obligation said.
The Life Insurance Council, in consultation with the Ministry of Panchayati Raj, will identify gram panchayat for fulfilling rural sector obligations, it added.
Upon identification of gram panchayats, the council should indicate the minimum number to be allocated to each insurer based on mutually agreed parameters, such as market share or any other parameter, it said. After the finalisation of the first gram panchayat for each insurer, the council should share the list with the Insurance Regulatory and Development Authority of India (Irdai).
Similarly, the general insurers and health insurance players would be allocated gram panchayat in consultation with the General Insurance Council.
There are presently 40 general insurance companies, including 5 standalone health insurance companies, in the country.
