Elephant House is owned by Ceylon Cold Stores PLC, a subsidiary of John Keells Holdings PLC, Sri Lanka’s largest listed conglomerate. Under the Elephant House brand, it manufactures and sells a range of beverages including Necto, Cream Soda, EGB (ginger beer), Orange Barley and Lemonade.
Reliance Consumer Products Ltd (RCPL), the FMCG arm and wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL), plans to take on regional brands with the portfolio of Elephant House, while its Campa brand competes with multinationals Coca-Cola and PepsiCo.
The partnership comes ahead of the peak summer season, which is expected to see a pitched battle between soft drinks companies, after a rain-impacted last summer.
Ketan Mody, COO, RCPL said, “Elephant House, which enjoys strong market credibility, is an iconic brand with deep-rooted heritage. This partnership will not only add its beverages to our growing FMCG portfolio but will also offer Indian consumers choice and value.”
Krishan Balendra, Chairperson of the John Keells Group, said in a statement that the partnership with Reliance Consumer Products marks a significant milestone in the former’s journey will capitalise on synergies of both organisations and amplify their market presence.RRVL reported a consolidated turnover of Rs 260,364 crore and net profit of Rs 9,181 crore for the year ended March 31, 2023.
