Whenever people look for products and services, specifically from local businesses, they look up customer reviews before making a decision. At this time, when online reviews have become vital, business review platforms such as Google and Yelp have become very important.
Both platforms are incredible and inform prospective customers a lot about any business. But which one should you use to list your business: Yelp vs Google reviews?
In this blog, we will thoroughly explore the various aspects of both Yelp and Google reviews. Whether you’re a well-established business or a budding entrepreneur, this blog will guide you on how to effectively utilize both these platforms. Let’s dive in!
Why Customer Reviews Matter?
Think about it: When was the last time you bought something without looking at star ratings and reading what other users had to say about their experience? No, it’s not just you. Practically, about 95% of consumers go through a review platform before hitting the buy button.
But what is the reason behind this trend? Here are the top reasons why your customers check reviews more seriously:
1. Influence Buying Decision
Genuine customer ratings and reviews on Yelp or Google review platforms act as social proof for a business. Social proof helps provide evidence of brands’ popularity and worth among consumers, influencing their buying decisions.
2. Help Identify Gaps in Your Products and Services
Customer feedback on a review platform not only helps improve the SERP ranking but also influences the buying decision. It’s a direct line to customers’ hearts and minds.
Asking clients for reviews gives you a true insight into what is causing pain to your customers. They help you to step up your game, cover up your gaps, and make customer experience amazing.
So, embrace both good and bad reviews, as they are your ticket to leveling up and delighting your customers like never before!
3. Trust and Credibility
Customer reviews are a badge of trust and credibility. They are the basis of trust-building in today’s digital landscape. They are like personal recommendations from trusted friends, guiding potential buyers towards your business with confidence.
In fact, leveraging social proof successfully proves the authenticity of your business on social media, which sets you apart from other brands. They highlight the genuine satisfaction of the customers, providing potential customers with reliable insights into your products or services. This helps improve the credibility and trustworthiness of your brand.
4. Reputation Management
In today’s digital age, potential customers often turn to reviews to measure a business’s credibility and reliability. Utilizing a review management platform can help businesses keep track of and respond to positive customer feedback, boosting their online reputation and building trust among these customers.
With most consumers reading online reviews before purchasing, positive feedback provides social proof that showcases a brand’s ability to deliver quality products, excellent customer service, and overall satisfaction. This can help instill confidence and validation in prospective buyers.
So, by actively asking for reviews, you can boost your reputation and establish yourself as a reputable business entity in the eyes of the customers.
Understanding Yelp Review
What is Yelp?
Yelp is a very popular online business listing platform that hosts user-generated reviews about businesses. The main objective of Yelp is to assist customers in making better and more informed buying decisions by reading the reviews left behind by other community members.
Businesses can also utilize Yelp to their advantage. You can list your products and services on Yelp and connect with potential and existing customers.
For instance, in the Yelp dashboard, you can see a list of restaurants for customers to compare on the basis of star ratings and the reviews of the customers along with business information such as address, amenities and more.
How Does Yelp Work?
Using Yelp is simple. Let us see how it works:
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Search Functionality: Potential customers who are in a decision-making phase can search for businesses by entering search keywords related to the type of business or service they’re looking for, along with their location.
As seen in the below image, the users can search for cafe’s, restaurants, plumbers, and more in their location and compare multiple reviews of different businesses that the platform recommends.
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Listings and Filters: Yelp shows a list of businesses matching the search criteria of the customers, which they can further refine using filters such as distance, price range, and categories.
As visible in the image here, Yelp provides multiple filter options such as price, category and more. Using these filters, users can quickly find what they need.
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Business Details: Clicking on a listing gives users more information about the business, such as address, contact details, operating hours, and user-generated photos.
For instance, take a look at the image below—you’ll see what Yelp shows when you look for a restaurant. It provides details such as menu, location, and reviews. This kind of information helps customers make informed decisions about where to eat. Yelp makes it simpler to get an idea of what the restaurant offers before a customer chooses to go there.
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Reviews and Ratings: Users with a Yelp account can leave detailed reviews and also leave star ratings (between 1 and 5 stars). They can also interact with reviews shared by others by liking, sharing, commenting on them, and labeling them as “useful,” “funny,” or “cool.”
To get a clearer understanding, take a look at the screenshot below. It shows how Yelp’s ratings and reviews section looks like.
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Interaction: Users can bookmark businesses, follow them for updates and notifications about special offers or events, and message them directly through Yelp.
Look at the save button in the below image. Users can simply click on the button to bookmark the business of their choice.
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Additional Features: Users can try to make reservations or appointments, place online orders, or access other services through Yelp.
For instance, in the image below the Yelp business page of Dairy Queen. It features a “Order Food” button. Users who are satisfied with the reviews and other information shared on the business page, can directly order food by just clicking on this button.
Advantages of The Yelp Review Platform
1. Wide Exposure
More than 80 million people visit Yelp each month to search for businesses of all types. Is that not a huge number? Yelp has a wide range of users who add reviews about different brands every day. According to a Yelp survey, about 57% of users contact a business they found on Yelp within a day.
Therefore, creating business profiles on Yelp can be very helpful in boosting brand visibility and recognition. By featuring your business on platforms like Yelp, you will open doors to a wider audience, giving your business amazing exposure for engagement and growth.
2. Recommendation Feature
Yelp has an amazing recommendation feature that evaluates reviews based on its quality, reliability, and actions on Yelp. Yelp’s automatic evaluation software looks for the reviews that are most reliable and useful for regular users. But what constitutes a recommended review on Yelp? Let’s have a look:
- Active Users: Yelp’s recommendation software prioritizes reviews from active users who regularly contribute to the platform.
- Usefulness and Reliability: Recommended reviews are selected based on their perceived usefulness and reliability to other users.
- Quality over Quantity: Yelp emphasizes quality over quantity, preferring reviews that provide detailed and helpful information over generic or unhelpful content.
- Adherence to Policy: Reviews gathered by businesses or suspected of being influenced by business owners are not recommended.
As we know, while Yelp recommends some verified reviews, about 22% are marked unrecommended as they are potentially fraudulent or given by less active users. Recommended reviews, such as the one in the below image, makes the user experience easier by helping them know which reviews to trust more.
3. Ease of Use
One of the reasons why users love to use Yelp is that it is very easy to use. The best part about using Yelp is that users do not need to log in with a username to check for reviews, making access to reviews simpler and more convenient.
As people need not go through the lengthy process of signing up, the ease of use encourages the users to visit Yelp more frequently.
Disadvantages of The Yelp Review Platform
1. Hiding Genuine Reviews
Yelp, as we know, has a review recommendation feature that shows verified reviews more prominently. At the same time, the same system moves certain less reliable reviews to the “Not Recommended” section of the business profile. There is a chance that this may lead to some genuine reviews being hidden (although still accessible) from the user.
2. Getting Negative Reviews Without Getting Listed
What’s surprising is that you can still receive reviews on Yelp even if your business is not listed on the platform. Anyone can list your business and start attracting reviews, whether you claim it at the end of the day or not.
Negative reviews on your business profile, which are beyond your control, hold significant power in shaping your online reputation. These negative reviews can harm your image and repel potential customers.
Thus, proactive reputation management strategies, such as providing exceptional customer service, responding to negative comments on social media, optimizing your business profile, and more, are important to managing your online presence and building customer trust.
3. Expensive Enhanced Listing
Another drawback of Yelp is its costly enhanced listings. At $350, they are very expensive, especially for small businesses. Although the enhanced listing profile has some incredible features, such as CTA buttons, slideshows, and more, their higher cost makes them prohibitively expensive for many businesses. This makes Yelp slightly less usable for some businesses.
Understanding Google Reviews?
Google Reviews are user-generated reviews and ratings of businesses, locations, or services accessible through Google’s platform. As part of Google Business Profile, they feature prominently in Google Maps and search results, providing valuable insights for potential customers.
Unlike Yelp, Google Reviews is well integrated into Google’s search ecosystem, enhancing a business’s visibility. They give equal weight to all reviews, ensuring a more accurate overall rating. Moreover, many Google Reviews can significantly boost a business’s search ranking, enhancing its online visibility and potential customer reach.
As Google has about 83% of the search engine market share, securing a higher rank on Google search results through positive reviews can immensely benefit a company’s visibility and success.
Imagine you Google “Starbucks near me”. On the SERP page, you will see Google Business Profile page presenting a
Below is a reference image of how a Google Business Profile page would look like if you search for ‘Starbucks near you’ on Google. It shows the summary of everything you need to know about the local Starbucks—address, phone number, hours of operation, reviews, and even photos.
How Does Google Review Work?
Let us see how Google reviews work:
- Create a Google Business Profile: Start by creating a Google Business Profile and listing your business there. This platform helps you manage how your brand and its products appear across Google’s products. It will also connect your business with Google Maps, making it easier for potential customers to find you.
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Enhance Your Google Business Profile: Once your Google profile has been verified, ensure it is attractive enough with the necessary information to encourage potential customers to click on it. You can do this by:
- Adding relevant information
- Uploading good-quality pictures
- Add address and hours of operations
- Get Google reviews
- Seek Google Reviews: As cumbersome as it may seem, to get Google reviews is easy if you have a process in place. You just need to request your customers politely, either in person, via email, through text, or through other methods.
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Thank the Customers for Review: Say “Thank you” to your customers whenever they leave a good review. If possible, send personalized responses to each customer who gives a review.
Once you are done with it, your Google search result will look something like the screenshots shared below.
While you thank the customers for good reviews, you must respond promptly to negative reviews as well.
Advantages of Google Reviews
1. Boost to Local SEO
Google Review profile is a search engine and review platform in one. By optimizing your Google business profile properly, you can elevate your local SEO rankings, thereby boosting your website traffic.
Also, the reviews help to boost the trust in the business, leading to better click-through rates and higher visibility among potential customers seeking relevant services or products.
2. Higher Volume of Reviews:
Given that Google is a platform used by millions of users globally and has an easy review process, businesses have a better chance of getting feedback than on other platforms.
The wide reach of the platform helps to attract more reviews and this growth in the number of feedback enhances your business’s online presence and credibility, making it a preferred choice for organizations.
3. Local Ranking Factor:
Google Reviews are a ranking factor that impacts a business’s online reputation. Therefore, getting more positive reviews on your business listing helps you get a higher ranking in local results on Google Maps and Search. This emphasizes the need to use Google Reviews strategically in managing your online reputation.
Disadvantages of Google Reviews
1. Lesser Opportunities for Removing Fake Reviews
Google is continuously working on improving its detection of fraud reviews. However, fake reviews still find their way in.
While you may be willing to remove such reviews immediately, they can not be directly removed from your Google business listing. The only option is to report it to Google and wait for them to review it. Google will remove reviews that violate Google’s policies.
2. Users can Leave Star Ratings Without any Comments
Users have the ability to leave star ratings on Google Reviews without writing any comments. This feature allows for quick and straightforward feedback, but it may lack the depth and detail provided by written reviews.
This also potentially limits the authenticity of the review and insights available to understand the businesses and other users.
3. Impact of Negative Reviews
Negative reviews on Google can significantly affect a business’s reputation, as they are clearly displayed alongside search results. Unlike some platforms, there’s no option to hide or filter out certain reviews, making negative feedback more visible to potential customers.
Difference Between Google Reviews and Yelp
Google Reviews and Yelp are distinct platforms. Here are the key differences between Google Reviews and Yelp.
Google vs Yelp Reviews: Factors to Consider While Choosing Between Google Reviews and Yelp
To help you determine which platform, Yelp or Google Reviews, best suits your business needs, we’ve assessed each based on certain factors such as user base, review authenticity, and business visibility.
1. User Base: If your business aims to reach a wider audience, Google should be your number-one choice.
In 2022, Google experienced a significant rise in usage for local business research, with 87% of individuals turning to the platform, up from 81% in 2021. Conversely, Yelp experienced a decline, with only 48% of respondents utilizing it, down from 53% in 2021.
2. Authenticity of Review: Google and Yelp have strict policies to prevent fraudulent reviews. They use systems such as automated detection systems and human analysts to ensure review integrity.
However, Yelp is a platform with more strict and comprehensive measures to control the quality of reviews. The Yelp user operation team investigates any issues reported by business owners, community members, and Yelp’s automated system.
If any abnormalities are found after the investigation, the team can take punitive actions such as a temporary ban from posting reviews, review or listing removal, search ranking penalties, advertising bans for at least a year, and ongoing monitoring for repeat offenses on the user.
This emphasizes Yelp’s level of review authenticity.
3. Community Engagement: Yelp is known for its engaged community, with users posting pictures and feedback for local businesses very regularly. Yelp has done a great job at nurturing a community-driven approach. This has helped to foster an enhanced sense of engagement and trust with the platform.
On the contrary, Google Reviews has a serviceable approach to its platform with comparatively less focus on community interaction. While users leave reviews on Google Reviews as well, the engagement is less than Yelp’s.
4. Reach and Influence: Google Reviews has the upper hand in terms of reach and influence since it has a global reach and many business listings and search results are integrated into it.
Yelp is more dependent on the US market. However, its more consistent user base and engaged communities make it really effective, especially in industries such as restaurants and bars.
Conclusion
Both Google Reviewsh2 and Yelp offer valuable insights and opportunities for businesses to engage with customers and enhance their online reputation. While Google Reviews excels in broader reach and SEO benefits, Yelp stands out for its stringent review authenticity measures and engaged community.
Effectively utilizing both platforms can contribute to enhancing the social customer experience. Businesses should focus on collecting genuine reviews, promptly addressing feedback, and optimizing their profiles for maximum visibility.
Understanding the capabilities of each platform and tailoring strategies accordingly can amplify the impact of customer reviews on business success.
