Combustion-engined A7 was thought to be on the way to accompany new electric A6
Under now-scrapped strategy EVs wore even–numbered designations and combustion cars got odd numbers
Audi has officially confirmed a reversal in its model naming convention, abandoning a strategy introduced in 2023 that sought to differentiate internal combustion engine models from electric models using odd and even numbers.
The move comes after customer and dealer feedback confirmed confusion over the newer system.
Under the original plan, internal combustion engine (ICE) models, including plug-in hybrids, were assigned odd-numbered designations: 1, 3, 5, 7. While electric models were planned to carry even-numbered badges: 2, 4, 6, 8.
This led to notable shifts in model naming, such as the new A4 with an internal combustion engine being rebranded as the A5, while the A6 with similar petrol and diesel drivetrains was set to become the A7.
At the time, Audi’s then head of technology, Oliver Hoffmann, justified the approach as a way to create a “clear and intuitive distinction” between drivetrain types.
However, Audi says it became clear the new system was not resonating with its customers. In response, the German car maker has decided to return to a more traditional alphanumeric structure based on model size over drivetrain differentiation.
“This decision follows extensive discussions and aligns with the preferences of our customers and international dealer network,” said Marco Schubert, Audi board member responsible for sales and marketing. “Our updated naming approach ensures a more intuitive understanding of our line-up, making it easier for customers worldwide to navigate our portfolio at a glance.”
Under the revised system, Audi models will continue to be identified by letters and numbers, with “A” designating traditional passenger cars and “Q” signifying SUVs. The numerical sequence from 1 to 8 will indicate the vehicle’s size and hierarchy within the range, irrespective of powertrain type.
This means that both electric and combustion models will share the same base name, with drivetrain variations: “e-tron” for electric models or “TFSI” and “TDI” for petrol and diesel engines.
The first model to debut under the reinstated naming structure will be the Audi A6 with a combustion engine, set for a global unveiling on 4 March.
Notably, the A6 Avant TFSI will be distinguished from its electric sibling, the A6 Avant e-tron, solely through its drivetrain designation. Meanwhile, Audi says existing models such as the electric Q4 and Q6 already on the market will retain their current names and will not be affected by the change.
