Loomly Review: In-Depth Features Review
Publishing & Scheduling
Loomly simplifies social media content management by allowing you to visually plan, create, and schedule your posts in one central location. You can collaborate in real-time with teams and clients through one platform.
Loomly provides a visual calendar interface where you can drag and drop posts to adjust their schedule. This helps easily reschedule the content to ensure the brand’s presence remains consistent. You can create a dedicated calendar for each brand or client, get an overview of all upcoming posts in the dashboard, and view content across multiple calendars.
Loomly offers a number of features to help you overcome creative blocks and generate new content ideas, such as daily posts ideas that help you keep your content fresh and engaging. Unfortunately, Loomly does not have an AI assistant that is mostly now becoming an integral part of many publishing tools.
Unlike many other tools, it has the capability to schedule various types of content, including short-form video content, such as Facebook reels, Instagram reels, and YouTube shorts.
You can schedule automatically generated posts from RSS feeds that ensure your content is relevant and has a consistent flow to their audience. Moreover, Loomly’s hashtag manager offers suggestions for relevant and trendy hashtags to expand post reach and visibility.
Loomly lacks location tagging feature in twitter and does not support first comment on Facebook and LinkedIn which adds a manual step of commenting for social media managers.
You can seamlessly connect with external tools such as Canva, Unsplash, and Google Drive through its content creation features. You can import media from Canva and Google Drive, access free high-quality images from Unsplash, and utilize the Loomly Studio Editor to enhance images and videos before publishing.
Loomly offers another interesting feature i.e. post mockups, providing a realistic preview of how posts will appear on each social media platform before publishing. This feature ensures the content is visually consistent and optimized for each platform, avoiding formatting issues or inconsistencies.
But, it does not offer a watermark on images feature which is useful for brands and businesses who want to have their watermark in throughout their content.
Loomly’s intuitive interface makes it easy for teams to work together, but its collaboration features are somewhat basic, focusing mainly on content creation and scheduling. It allows you to invite team members and clients to collaborate on content, with customizable roles and permissions to control access and ensure content security.
You can grant or restrict access with role–based permissions so that the right people are involved at each stage. You can establish multi-tier approval workflows so that designated individuals review and approve content before publishing, allowing for streamlined feedback and final approval.
Loomly provides a real-time commenting system, enabling team members and clients to provide feedback and suggestions directly within the platform. For example, if a client wants to give feedback on a particular phrase or brand voice, they can add comments to the exact post and sentence while reviewing.
Additionally, it has a custom-branded dashboard option for agencies to present a professional image to their clients. This feature allows agencies to create a custom subdomain, add their logo and favicon, and onboard clients into a personalized workspace.
But it does not offer unlimited client onboarding that means you have to pay more if you want to onboard more clients but have limited scope.
Loomly offers a comprehensive dashboard to monitor social media engagement, such as likes, comments, shares, click-through rates, impressions, and other platform-specific data. With a consolidated social inbox, you and your team can respond to mentions, comments, and messages from Facebook, Twitter, Instagram, and LinkedIn in real-time.
The modified dashboard highlights unread conversations with the ‘New’ label. This visual cue guarantees that no important messages fall through the gaps, allowing you to prioritize and respond quickly to your audience’s involvement.
Loomly does not offer advanced engagement features, such as replying to a visitor’s post, which means you have to visit each post to increase engagement.
For seamless team collaboration and to ensure that you never miss a comment or message, you can mark posts as unread, assign, and filter posts by the assignee.
The Inbox includes several helpful features such as bulk actions, message categorization, saved replies, and team member assignments. These tools aim to improve response times, maintain brand consistency, and ensure that no interaction goes unnoticed.
Loomly also enables engagement with comments through liking, hiding, or deleting while providing native access to direct messages and private conversations.
In-depth Analytics Capability and Reporting
Loomly’s analytics dashboard is designed to provide you with the necessary data to evaluate your social media strategy’s effectiveness. It offers a comprehensive overview of post-performance across various social media platforms, allowing you to track engagement, reach, and click–through rates.
With Loomly, you can monitor the effectiveness of your posts in real-time. This lets you see what topics and content appeal to your audience.
Through its ” Advanced Analytics ” feature, more detailed data and reporting features, such as account–level statistics like your total number of page likes and followers, new post metrics, data filtering, and period comparison, are available. The Standard, Advanced, and Premium plans all offer these features.
You can create customizable reports that you can share with your team or clients. This can help you show how valuable your social media efforts are or pinpoint areas where your approach needs work. Additionally, the Advanced, Premium, and Enterprise plans offer the ability to schedule analytics reports.
Loomly lags behind in its analytics capabilities when it comes to custom report building. Every campaign has different metrics and requirements and insights on these metrics are important to brands. With the unavailability of such custom reports, clients can get lost and frustrated with unwanted data.
Customer Support
With Loomly’s live chat support, you can communicate with a support agent in real time. You can also use Loomly’s platform to get help or send an email to their support staff. Loomly’s more expensive plans come with a dedicated account manager.
Loomly’s customer service has received a mixed bag of reviews. Some users have expressed gratitude for their helpfulness and responsiveness, while others have had less positive experiences.
User feedback on G2 commends Loomly’s support team for their quick response times and friendly approach to assisting with queries. For Higher-tier plans, such as the Enterprise plan, you get a dedicated account manager. This personalized support can be beneficial for larger businesses and agencies with complex needs who need customization.
Whereas some users have reported that the specific hours of operation for Loomly’s support team are not readily available. Additionally, they have complained about response times that are longer than anticipated, particularly during busy times or for more complicated problems. This can be a major annoyance for users who need urgent help outside of regular business hours.
Ease of Use/Setup
Loomly appears to strike a mix between simplicity for newcomers and substantial capabilities for seasoned social media professionals. Beyond the first onboarding experience, Loomly’s simple and straightforward UI reflects its commitment to simplicity.
| UI/UX | Simple & User-friendly |
| Ease of Setup | |
| Setup Time Required | Takes a short time to set up |
The platform offers a range of resources, including tutorials and a step-by-step post builder, to guide users through the process of creating and scheduling content. The “Getting Started with Loomly” playlist, for example, provides practical guidance on using key features like the calendar, post builder, and collaboration tools.
Alternative to Loomly
Here are some popular alternatives to Loomly. We have compared them side-by-side with Buffer, Hootsuite, and SocialPilot.
With a more user-friendly visual calendar and all channel customer support, SocialPilot stands out as one of the best social media management tools. Its competitive pricing point makes it a beneficial choice for businesses needing advanced management tools within a specified budget.
Compared to Loomly, SocialPilot comes at a more affordable price point with excellent customer support.
Because of its extensive feature set, intuitive interface, and affordable prices, SocialPilot is frequently regarded as a strong substitute for Loomly. Even though both platforms offer essential features, SocialPilot provides more flexibility, especially for SMBs and agencies managing numerous social profiles.
With SocialPilot’s AI assistant you can generate content ideas whereas Loomly does not offer this feature. Moreover, SocialPilot enables watermark in pictures which makes it easier for brands to copyright their content on various platforms through single click. With Loomly, you have to do all that manually!
SocialPilot makes it easier for teams to manage content at scale because of its bulk scheduling feature, a wide range of platform integrations (including Pinterest and Google Business Profile), and approval-on-the-go feature. It also offers integration with Slack which Loomly currently lacks.
SocialPilot can be a better option for those who want a simple setup with strong functionality, such as social inbox capabilities. Its dashboard is easy to use and intuitive, making social media management a breeze, particularly when managing analytics and post-organization.
