With a 45 per cent increase in brand value to $ 545 million, Taj has become the world’s strongest hotel brand, as per Brand Finance’s Hotel 50 2024 report.
Its improved Brand Strength Index (BSI) score of 92.9 out of 100 earned it an AAA+ rating, the highest brand strength rating awarded by Brand Finance.
Taj also stands as the world’s second-fastest-growing brand. “Taj’s BSI score climbed more than three points and performed exceptionally well across various brand strength metrics, such as familiarity, consideration, recommendation, and reputation,” the report said.
“We are delighted for the iconic brand Taj to be honoured as the World’s Strongest Hotel Brand yet again, in its milestone 120th year. Receiving this recognition for four years, thrice as number one in the world, is a testament to the brand’s century-old legacy of pioneering destinations, setting global benchmarks and showcasing Indian hospitality to the world,” said Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL.He said, “This achievement underscores the trust and affection of our guests and the steadfast dedication and commitment of our colleagues in delivering warm and sincere service, a true hallmark of Taj.”He added, “Having demonstrated accelerated and responsible growth, Taj will remain at the forefront of furthering a sustainable and inclusive future for the hospitality industry.”
